Any person or company with a big idea deserves a chance to bring it to life. By removing the barriers that get in the way, we help make that possible.

Are You in Startup Mode?

Creating your new idea or invention is tough.  Building the business around it can be tougher.  That’s why we’re here.  We can help you plan your business early so you know what it will cost, how long it will take, and what resources you will need before you forge ahead. Along the way, we can assist with a wide variety of implementation needs.

Are You in Growth Mode?

When you are looking to ignite a new wave of growth, drive more to your bottom line, and raise your customer and employee satisfaction, it’s time to give us a call.  Our time proven methods will drive huge efficiency gains into all areas of your business.  Our expertise in business planning and market strategy will quickly uncover the waste, focus you on the high value stuff and give you a turbo boost that will pay dividends almost immediately.





1:  capitalized :  the northern constellation Ursa Minor; also : north star
2:  one that serves to direct or guide  (that’s us!)
3:  a center of attraction or attention (that’s you!)


We offer a full range of services that can be tailored to fit your needs. Whether you are just getting started or already in market, we can help you focus on the things that truly make a difference.

  • Selecting Customers

    Find the very best customers who fit perfectly with what you have to offer, understand them clearly, then serve them better than anyone.  

  • Gathering Requirements

    Learn how customer and business requirements come together to create an amazing, sustainable relationship with your clients.  

  • Perfecting Communications

    Refine how you interact with your clients so your value prop resonates quickly and clearly in everything you do.

  • Planning Finances

    Create a plan that is accurate, defendable, and capable of keeping your finances in perspective as you grow.

  • Building Apps

    Tackle your software projects with ease while dramatically reducing your development costs and implementation time.

  • Going To Market

    Launch your great idea into market with incredible focus and confidence knowing that you have your act together and that your customers will love you.

I learned more about how to focus and prioritize my efforts in the few hours with them, then I had in months of researching on my own.
– Startup in Arizona

They were able to get to the core of my client identity and value proposition in a matter of hours, and seemed passionate to do so. Having no connection to my industry, they were able to uncover truths my team had not been able to.
– Interior Designer 

Idea Planning System

Introducing a new system that helps rapidly commercialize any new idea in the startup and small business space. It’s faster than an incubator, cheaper than traditional consulting and more effective than both. It saves 20-30% of your time and money by keeping you organized and focused on the highest impact work. It applies to new products, startups, and companies facing slow growth.


Learn More…

We love bringing confidence and peace of mind to our clients while our products and services pay for themselves over and over again.  It’s a beautiful thing!
– Aron Aicard, CEO

Our Team


  • Aron Aicard

    CEO, Founder

    I’m a business strategist…
    …Helping executives and entrepreneurs turn big ideas into thriving products and businesses
    …Specializing in optimizing the entire business around the end-to-end customer experience.


  • Fedor Iliynkh

    Technical Liaison to Russian Federation

    Technology expertise in server architecture, client architecture, web development, web & mobile applications, and a variety of programming languages.  Russian outsourcing liaison for Cynosure helping to connect US companies to Russia’s silicon valley, Novosibirsk.

  • Extended Team

    Product Managers, Marketers & Business Leaders

    We are supported by gainfully employed experts in product management, product marketing, business management, or offshore outsourcing of software development with 10 years of progressive experience in their direct specialty.


  • Join Our Team

    Help Startups Grow

    We are looking for experts with 10+ years in product management, product marketing, marketing communications, business leadership, or entrepreneurship.

    We seek those who live with passion (personally & professionally), are driven by purpose, are gainfully employed with time to spare or are self-employed.

The essence of strategy is choosing what not to do…The company without a strategy is willing to try anything.
― Michael E. Porter





Call Now



Let’s explore your opportunities
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Simply want more information about our services?
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Interested in helping the team?
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Are you a developer?
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General inquiries
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Cynosure Strategies, Inc.
315 W Elliot Road STE 107, #171
Tempe, AZ 85284