We strongly believe in small businesses. They inspire. They spark innovation. They create jobs out of thin air. They fuel our local and national economy and collectively make our nation strong in the global marketplace. We owe it to entrepreneurs like you to do everything we can to help encourage the continuing growth and success of those who dare to take a risk and make something great out of nothing.
The skills needed to be successful in business are broad and deep. To successfully compete, you need a team of people to help you round out your strengths to create something great. Cynosure has taken the best practices previously only afforded by large companies and made them available to you. We offer consultation, education, and heavy lifting to help get your business on its way. We know you are crazy busy, working with a shoestring budget, and trying to grow as fast as possible. We built our services to fit directly into your world so you can focus on the right things, build a phenomenal business, and realize your dreams.
When businesses have a weak core, they often attribute their struggles near the areas where the symptoms manifest. For example, a decline or plateau in sales is often seen as a sales failure and mitigated with sales tactics. These serve only to temporarily pacify the problem. Almost every critical failure in startups ties back to failure(s) at the core. Yet it’s common to mistakenly blame the failures on the symptomatic areas or to use convenient excuses, such as sales incompetence, competition, price, competence of others, you name it.
A strong core exponentially increases your probability of success and creates a predictable path to execute along. When done properly, the success of most other functions within the business becomes more of a function of human effort than of experimentation.
– Market analysis and segmentation
– Profitability analysis
– Selection & description of target markets
– Requirements gathering
– Product definition
– Pricing & forecasting
– Positioning and Sales training
– Product launch plans
– Competitive positioning
– Forecasting and growth
– Profit optimization
Half of these specialists have been doing this for over 10 years and earned between $120-200k last year. You probably cannot afford these specialists or their experience, yet that type of work defines the very core of your business. This is why we are here. We can help.
We have taken the best practices from this specialty and adapted them to the startup and small business world. We have created ways of getting rapid results at a price you can afford. We can give you the opportunity to gain access to top talent with a minimal commitment and at an affordable price. Our service pays for itself by directing you away from wasteful activities and experimentation, while getting you laser focused on the activities that can actually catapult your business. Not only do we help you find the most profitable way to grow, but we give you the business foundation and credibility you need when seeking investors. There are many aspects of your business that you will choose to do yourself, but this is one area of your business that must be done with the help of a specialist. You don’t want to become another statistic, and with our help, you wont have to be.
– Figuring out your minimum viable product
– Finding & reaching customers
– Choosing what to say (and what not to!)
– Structuring your website
– Sales process
– And more
We will help you navigate through the barriers and obstacles in areas such as these by helping you understand exactly what your most valuable activities really are. We will give you techniques and tools with which you can use to face any obstacle and navigate around it with ease.