Launch your great idea into market with incredible focus and confidence knowing that you have your act together and that your customers will love you.
The launch plan considers the critical internal and external activities that are key to making your launch smooth and successful. For many, this begins with trials. This is when you test your solution with limited exposure. In technology, this is often thought of as beta testing. However, that is a limited view, especially for startups. Instead, you are testing your entire solution (the business and your product/service). Examples of some critical things to test include:
– Back office tools, such as CRM and order processing
– Product/services readiness
– Lead acquisition & advertising effectiveness
– Content & collateral
– Sales process
– Positioning and objection handling
– Delivery of your solution
– Support